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How Shahrp helped:
Chartered tax adviser, Godley & Co’s design company enlisted
Shahrp’s help to generate awareness of ‘Inward & Outward
Investment: India & the UK’, a book co-authored by the firm’s
Managing Partner. Shahrp wrote, distributed & followed up a press
release; managed a press office function for the client handling media
requests and providing information. Profile raising opportunities
were also sought beyond the relevant media, for example, with the
DTI and the North London Chamber of Commerce. |
Results:
In addition to press coverage (book reviews, competitions, news
articles) in Garavi Gujarat, The Export Guide, Financial Solutions,
Overseas Trade, Jain Spirit, & International Accountant, opportunities
for Godley to provide by-lined articles to various business/trade
press were also secured. Additionally, Shahrp negotiated a supporting
full page colour advert in Overseas Trade’s India supplement.
Liaison with the DTI resulted in an opportunity to make Godley’s
book literature available to delegates at Chatham House’s
2-day India conference in June 2005, and a letter for Godley to
send to its client database regarding the event was also drafted.
A speaker opportunity for Godley at the North London Chamber of
Commerce’s ‘Export to India’ event was also secured.
What
our client said:
"I have worked closely with Nita Shah of Shahrp for one of
my clients, who needed PR services. Nita was professional and worked
conscientiously, to budget and within our timescales. She secured
good editorial coverage, successfully raised the profile of the
client and continually presented new opportunities."
Founder, creative id
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