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ethnic PR case study Shahrp Triangles


Bullet Point How Shahrp helped:
Chartered tax adviser, Godley & Co’s design company enlisted Shahrp’s help to generate awareness of ‘Inward & Outward Investment: India & the UK’, a book co-authored by the firm’s Managing Partner. Shahrp wrote, distributed & followed up a press release; managed a press office function for the client handling media requests and providing information. Profile raising opportunities were also sought beyond the relevant media, for example, with the DTI and the North London Chamber of Commerce.

Bullet Point Results:
In addition to press coverage (book reviews, competitions, news articles) in Garavi Gujarat, The Export Guide, Financial Solutions, Overseas Trade, Jain Spirit, & International Accountant, opportunities for Godley to provide by-lined articles to various business/trade press were also secured. Additionally, Shahrp negotiated a supporting full page colour advert in Overseas Trade’s India supplement. Liaison with the DTI resulted in an opportunity to make Godley’s book literature available to delegates at Chatham House’s 2-day India conference in June 2005, and a letter for Godley to send to its client database regarding the event was also drafted. A speaker opportunity for Godley at the North London Chamber of Commerce’s ‘Export to India’ event was also secured.

Bullet Point What our client said:
"I have worked closely with Nita Shah of Shahrp for one of my clients, who needed PR services. Nita was professional and worked conscientiously, to budget and within our timescales. She secured good editorial coverage, successfully raised the profile of the client and continually presented new opportunities."
Founder, creative id

Shahrp Triangles

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© Shahrp 2006