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ethnic PR case study Shahrp Triangles

Client: MERLIN HELPS STUDENTS




Bullet Point How Shahrp helped:
Merlin Helps Students (MHS) www.merlinhelpsstudents.com is a free student resource portal, providing a one-stop-information-shop for students within the UK. MHS sought Shahrp’s help to position it as one of the largest higher and further education website in terms of content in the UK.
MHS wanted to target prospective advertisers and to achieve editorial coverage in media.

Bullet Point Results:
Shahrp worked with MHS to clarify its key messages and convey these to its audiences. Marketing materials were prepared and a media pack for prospective advertisers. Shahrp researched and compiled an appropriate media list and regularly distributed relevant material, building relationships with these contacts. Editorial coverage was generated in a range of publications including London’s morning newspaper, The Metro, in its exam results and clearing supplement which referred to MHS as one of the top 5 student websites. Shahrp also arranged for MHS to regular provide by-lined articles to a number of The Independent’s educational publications.

Bullet Point What our client said:
“Public relations and marketing are two important aspects of business that are overlooked very easily. Shahrp has bought to our attention; just how beneficial they can be to our business. We are experiencing significant exposure within press, online and amongst businesses that unite well with our own. Not only has Shahrp provided the skills that we were lacking, the personal touch and attention to detail is second to none.”
Business Services Director, Merlin Helps Students


Shahrp Triangles

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© Shahrp 2006